Branding Specialists – Making Your Brand Irresistible
Greenwood Solutions offer powerful forward-thinking brand management that gets results.
We take the time to understand your company ethos so we can represent your brand values and vision through digital, experiential and print mediums.
A strong brand identity is one which has clear a mission and conveys its values and attributes with transparency to its consumers.
To develop or refine your true brand identity we will look at your business physique; the current logo, theme colours, marketing materials and online presence.
We will also look at the relationships you have with customers, how you present your brand and how customers perceive you.
Using this insight, our in-house graphic design team will create a unique brand identity for your business that will work to accurately represent your vision and values and connect with your audience.
With a strong brand identity in place we will advise on how best to market your brand and communicate with your audience.
The internet is a crowded and competitive marketplace, but it’s not always a case of those who shout the loudest will win the biggest slice!
Successful brand communication takes careful planning and articulation but if executed well, the results can be astounding.
We will research your target market, define the best channels to reach your audience and will create powerful, emotive marketing messages. We aim to convey your most compelling benefits and selling points which will motivate, inspire and initiate the desired response.
Once you have your brand identity in place and you know how best to communicate with your audience, the next step is to formulate a brand strategy.
A brand strategy needs to be effective so that it will help you to stand out from your competition and position your business in a way that will benefit both prospects and existing customers.
We will work closely with your team to create a competitive positioning strategy that will give your business the best possible opportunity to win a bigger slice of the market.
Your brand can appear everywhere and anywhere, but you will want to have a certain amount of control about what is being said about your brand and how it shows up when someone Google’s your name.
Building a good, solid online reputation is important for any business, but what do you do if someone chooses to post a negative review or starts a personal vendetta on social media which then has a negative impact on your brand and credibility?
We can provide guidance and advice on how to deal with such issues and can help to either remove or dilute the damage caused by negative online publicity.